We all know that the application of the concept of SEO sites is available to anyone who is aware of the methodologies of this science and how to apply that bring him ultimately value for its location in terms of the number of visitors and the extent of its spread to the widest possible people to be in the first rank when you search for a specific topic related to the content of this Site and here we must stand a little; What if someone was poking incorrect content within its only brings visitors to him and have mattresses advanced in the search results with the service or the content of the site actually does not correspond with what Use of words inside the methodologies used in the application of the concept of SEO?
From here emerged the concept of Black Hat SEO and White Hat SEO, or in other words, white and black hats worn by the users of the concept of the SEO on their sites.
What are the Black Hat SEO and methodologies used?
All roads are illegal or incorrect, which are used by those who seek to apply the concept of the SEO in the position of the doors is incorrect and that may come in the form of one of the following behaviors:
1 - Hidden Content:
Is the first and most roads that used the concept of black hat to the concept of SEO which comes to fool search algorithms In presenting the results related to a particular subject when considering the content of the site, this method often produces some of the uses incorrect programmer when programmed to a specific location for the purpose is noble, such as:
<!– Comment Tag –>
- It is known that tag this particular no comments given leave programmed before a certain part of the coded script to be able later to understand or remember interest rates than in the case refer to him, but some will take advantage of it to write some keywords that attract search engine to its location when you search for a specific word a particular topic well-known and famous.
- Correct use: <!– Start of the Main Content –>Use the wrong:<!–Search engine optimisation, SEO, professional search engine optimisation company,spamming search engines –>
- <noscript>
- This tag is dedicated to Report visitor of the site that the site uses the JavaScript inside but the browser makes now does not support the view any JavaScript within the site, Woods content within this tag is the same way that we have mentioned the first point where the programmer to write some description or words inside the beginning and end of this tag.
- Use the right:
234<script type=”text/javascript”><!– document.write(“Hello World!”) //–></script><br /><noscript>Your browser does not support JavaScript!</noscript>- Use the wrong:
- <noscript>Imaginary Car Hire Firm do Car Hire which is very affordable so if you want to hire acar call our car hire firm because we are the best car hire firm in the world</noscript>
2 - filler words and description inside the Meta Tag is not related to the content of
the site or its services real true:
The known to the programmers that the Meta Tag within the site include two or two andtwo Meta Description and Meta Keywords, and both are placed inside the named Pal Headany between the beginning and the end of the marking of the Head Active In case the useof the Meta Tag incorrectly, the search engines Usually the alarm that this siteuses undesirable ways to improve the rate reached within the search results may beconsidered that the site sometimes Spam
Supposed to Meta Description is through writing a brief description of the site is realand clear and do not exceed three paragraphs at most, but the person who may behaveincorrectly in this part may no content that is not real is described by another sitewants to benefit from which of fame and knowledge with the search engines.Use the right:
<meta name=”description” content=” Ar-SEO is a website for talking about all techniques, methodologies , news and important topics about SEO. providing a full range of knowledge for SEO in Middle area and in the all world.” />Use the wrong:
We take advantage of the famous site for the deployment of our MadeUp<meta name=”description” content=”MadeUp restaurant website is the best MadeUp restaurant website, our restaurant is better than any restaurant,great restaurant,best food restaurant,visit our restaurant” />As for the Meta Keywords They come in the same way using the Meta Description,but here is a list of consecutive words that indicate the content of the page inorder for the search engine under the guidance results to this page if you searchfor one of the words that have been developed within the Meta Keywords and exploitthis concept comes in the same way that we have mentioned previously.Use the right:
<meta name=”Keywords” content=”Online marketing, digital marketing, search marketing, search engine marketing, e-mail marketing, SEO” />Use the wrong:<meta name=”keywords” content=”Restaurant,restaurants,food,feed,take away food,fast food,junk food,eat,eating out,dinner,dining,meal,eating,MadeUp,steak and chips,chicken and chips,pie and chips,pudding,desert,big restaurant,small restaurant,best restaurant,great restaurant, exclusive restaurant,cocktails,wine,drink,pizza,sandwhiches”>3 - the so-called pages or traps Doorway or Gateway Pages
It is a Web pages are designed specifically to support the concept of the SEO on thesite incorrectly which is how a lot of use pirate websites, as these pages will notappear to the end user of the site but will be filled with only the content of thedescription includes the words, especially the concept of the SEO and upon the arrivalof It has a user will not see it because the site will do his automatic conversion ofthem to another page without noticing it.4 - sequence or links Link Farming
When you build a house somewhere and have your neighbors are bad, the home will beaffected by virtue of its presence in this environment with these neighbors, and the samething applies to our mail, Get away from your site pages free to view and you move the userof a link to another may increase the size of the Traffic on your site and expose himto the risk of being sentenced to hand over the search engines on the site that SPAMWhat is the White Hat SEO and methodologies used?
All of these methodologies are sound and correct to support the concept of SEO acrossyour site and make your site climb that ladder search results via search engines propersteps away all risk for your site and judge him.Here we mention the following tips in this direction:
1-Quality Content: Content is very important element in supporting the principle of the
SEO of your site so you always have to take into account that this content is true and
accurate and not refined and high quality
2- Use keywords are correct and reflect the service and the nature of the work site3- Typing addresses for pages correctly and crossing for the content of the page within
your site
4- Verify the validity of external links to your site is always used by the
5-The use of the concept of the Semantic Structure at the site which helps search
engines understand the content of your site and the installation of a well
6- Correct use of Tags programmatically properly away from all the twisting roads that
I mentioned earlier and a primary focus on heading elements because search engines give
greater value in the search and display the results
7- Programmers, do not forget to include all the pages on these tags Active Tags
following:
Title
Meta Description
Meta Keywords
Heading Elements
<H1>
<H2>
<H2>
Text
Alt Tag
Title Tag
Links